A brand strategist who writes for pharma.

I'm a copywriter and brand strategist based in Toronto with six years of pharma agency experience across oncology, HCP education, and unbranded patient platforms. My job is strategy-led copy that lands clinically, clears regulatory review, and still reads like a person wrote it.

Currently at Havas on the AstraZeneca oncology portfolio. Previously CloudRaker (Merck Melanoma, Gardasil 9, Servier Tibsovo), Appnovation (AstraZeneca CancerSupportPlus, LVNG With), Klick (multi-brand healthcare), and Operatic.

My background is in biochemistry — MSc from the University of Toronto, BSc from Toronto Metropolitan University. It helps when the topic is a clinical trial readout, a mechanism of action, or an HCP audience that won't tolerate a single imprecise word.

How I work

1. 01
   Listen.

   Brief, brand, clinical data, audience. Where's the misalignment — and what would actually move HCP behavior if we said it out loud?

2. 02
   Frame.

   The strategic angle. Often a single sentence that the rest of the work hangs from — and that survives the science.

3. 03
   Voice.

   How it sounds. What it never sounds like. Codified so the team can keep writing in it after I leave the room — and through regulatory review.

4. 04
   Write.

   Copy that's ready to ship, not "directional." Tested against the brief, the brand, the data, and how a tired HCP at 11pm actually reads.

What I do well in pharma

• HCP-facing brand strategy and copy — detail aids, conference materials, sales enablement
• Unbranded patient and caregiver content — voice that sits with audiences in vulnerable moments
• Persona research and segmentation — mixed-methods specialist research that translates into messaging frameworks
• Brand launches — landscape assessment, positioning, naming, launch creative, sales enablement
• Regulatory-aware writing — copy that clears MLR / ASC / equivalent without dragging review cycles
• Multi-brand portfolio management across oncology, infectious disease, vaccines, and HIV

Tools

Google Analytics (cert), Google Ads (cert), Adobe Analytics, SEMRush, Veeva PromoMats, Workfront, WordPress, Magnolia, Notion, Miro, Figma, and the usual AI suite (Claude, ChatGPT, Jasper).

Certifications

• Google Analytics Certification (2022)
• Google Ads — Search, Display, Video, Digital Marketing (2022)
• UX Vision and Strategy Certificate, Nielsen Norman Group (2023)
• Product Management Certificate, BrainStation (2022)

Looking for something specific? See selected pharma work.