Pharma work.

An omnichannel platform that turned HPV prevention into action Merck Gardasil 9 (via CloudRaker)

Omnichannel HPV prevention platform for Gardasil 9 — digital storytelling across consumer and HCP portals, video scripts and storyboards, and clear pathways from awareness to booked appointments at telehealth, walk-in clinics, and pharmacies.

A patient and caregiver platform for the cancer journey AstraZeneca unbranded patient platform (via Appnovation)

Patient and caregiver content for CancerSupportPlus.com — clear, compassionate articles on symptoms, diagnosis navigation, HCP communication, emotional wellbeing, and day-to-day wellness. A steady voice through the hardest questions a person asks.

A website that made 36,000 Canadians check their skin Merck (via CloudRaker)

"Melanoma can affect every body." A direct-to-consumer melanoma awareness website at practiceskintimacy.ca — built concept-to-launch in two weeks, integrated with OOH and broader campaign — that drove 36,000+ site visits and an 80% engagement rate in the first four weeks.

Multi-brand content strategy at agency scale Havas (8+ brand portfolios)

Lead content strategy across 8+ brand portfolios in parallel — 150+ omnichannel assets per cycle, 22% lift in click-through rate, and an editorial discipline that scales without losing the strategic thread on any single account.

An out-of-home campaign that put every body in the picture Merck (via CloudRaker)

The out-of-home extension of the Practiceskintimacy melanoma campaign — transit and billboard creative casting people of every ethnicity, gender, and age, with a single urgent call to self-check. The brand promise of 'every body' carried from the website out onto the street.

A QR-to-locator system that closed the testing gap AstraZeneca oncology (via Appnovation)

Biomarker testing kits + companion locator platform — QR codes on packaging linking directly to a centralized testing-center finder, with map and list views designed to accelerate oncologists' time from kit to nearest testing facility.

Repositioning an HIV therapy in a category dominated by alternatives Merck Delstrigo (via CloudRaker)

Brand repositioning work for Delstrigo (doravirine) — reframing NNRTIs as a viable switch option in an HIV treatment market dominated by PIs and INIs. Patient profiles, safety messaging, and switch-conversation tools that gave HCPs a clear reason to revisit the category.

End-to-end launch for a next-generation vet vaccine Merck Animal Health — Nobivac NXT Rabies (via CloudRaker)

Full launch for Nobivac NXT Rabies — a first-in-class rabies vaccine for cats and dogs. Veterinary landscape research, pricing strategy, a 12-page interactive detail aid as the launch hero asset, and an HCP email program (announcement + ongoing communication) for veterinary practices.

HCP email campaign for a new C. diff treatment option Merck DIFICID (via CloudRaker)

HCP-facing email campaign introducing DIFICID as a treatment option for eligible patients — clear product attributes, concise eligibility criteria, and integrated CTAs that supported clinical decision-making without overloading the inbox.

Brand voice for a survivor-led community platform Unbranded patient community (AstraZeneca)

Monthly social content and quarterly editorial calendar for a community-led platform supporting people living with lung cancer. The discipline — write for a sensitive audience without ever sounding clinical or sales-y, and stay through regulatory review without losing the voice.