|

Patient and caregiver content for CancerSupportPlus.com — clear, compassionate articles on symptoms, diagnosis navigation, HCP communication, emotional wellbeing, and day-to-day wellness. A steady voice through the hardest questions a person asks.

"Melanoma can affect every body." A direct-to-consumer melanoma awareness website at practiceskintimacy.ca — built concept-to-launch in two weeks, integrated with OOH and broader campaign — that drove 36,000+ site visits and an 80% engagement rate in the first four weeks.

Lead content strategy across 8+ brand portfolios in parallel — 150+ omnichannel assets per cycle, 22% lift in click-through rate, and an editorial discipline that scales without losing the strategic thread on any single account.

The out-of-home extension of the Practiceskintimacy melanoma campaign — transit and billboard creative casting people of every ethnicity, gender, and age, with a single urgent call to self-check. The brand promise of 'every body' carried from the website out onto the street.